Vivienne Westwood and her partner, Malcolm McLaren, open the shop Let It Rock at 430 Kings Road, Chelsea in London as a showcase for their ideas.At a time when the hippy movement was in full swing and Rock 'n' Roll was not even played on the radio, they sold Fifies Rock 'n' Roll records and memorabilia as well as stock of Fifties inspired designs.Young people came to the shop from all over the country fuelling a revival of the period as Elvis Presley was making a comeback.In ´72, the shop is redecorated and its name changed to Too Fast to Live, Too Young To Die reflecting a shift of interest to rockers and black urban culture. Her fashion and attitude has since had a big sucsess in a world of fahsion. Vivienne also designed clothes for "Sex pistols" in 70´s. She´s also called "The mother of Punk".




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