In 1997 Manish Arora launched his Label "Manish Arora" and started retailing in India. Three years later in 2000, Manish represented India at the Hong Kong Fashion Week and participated at the first ever India Fashion Week held in New Delhi. The following year Manish launched his second Label "Fish Fry" and showed this collection in six leading cities in India and was stocked at Lord&Taylor, New York.During 2002 Manish opened his first flagship store Manish Arora Fish Fry in New Delhi and in 2003 opened his second flagship store in the commercial capital of India, Mumbai. He had a successful showing at India Fashion Week in Mumbai and started stocking at Maria Luisa Paris starting a successful export business.
He had a successful debut at the London Fashion Week in September 2005 and received an overwhelming response from the press as well as the buyers. Manish Arora also collaborated with Reebok to design a collection of shoes under the brand Fish Fry for Reebok.In 2007 the first Fish Fry for Reebok concept store opened at the Garden of Five Senses, New Delhi and Manish teamed up with make up & cosmetics giant MAC for designing a signature collection. He has also collaborated with Swatch for a limited edition of watches.Manish will be showing his Spring/Summer -2008 collectionduring the Paris Fashion Week. REC Kurukshetra
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